Google Analytics Certifications: Are They Beneficial?
In today's digital age, people spend their high time online while reading, shopping, browsing, and watching. Those who usually remain online are considered potential revenue drivers by the businesses. To know about the potential customers of the business and its online presence, employers have to properly go through google analytics. To many businesses, google analytics seems to be unimportant but in fact, it plays a major role in providing businesses a valuable insight that can be used to shape the business' success strategy. Running a SEO (search engine optimization) campaign, helps businesses get an abundance of data that gives insight into the company. This data helps in running a business campaign that helps businesses get better results, from more organic traffic. Those who have less knowledge about google analytics fail to run the campaign properly and learn about their market position. When businesses fail to track their online traffic and understand or analyze user be